UTM Tags and Tracking Links

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When setting up your tracking links with utm tags, you can append static values (ex: utm_source=applovin) and dynamic macros (ex: utm_campaign={CAMPAIGN_NAME}). Our default suggestion is 
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utm_source=applovin&utm_campaign={CAMPAIGN_NAME}&utm_medium=paid 
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Please find below the common dynamic macros brands have appended to your tracking links (full list  here ):
Name
Macro
Description
Campaign Name
{CAMPAIGN_NAME}
Name of the campaign associated with the ad that served
Creative Set ID
{CREATIVE_SET_ID}
Unique ID of the creative set associated with the ad that served
Creative Set Name
{CREATIVE_SET_NAME}
Name of the creative set associated with the ad that served
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