Our models have been built to drive maximum revenue with broad targeting only across all 140 million daily active users in our network.
We do not have features available to target or exclude specific audiences based on demographics, email lists, or other third party data sets.
We have more than 100,000 games and apps on our platform and each individual source is unlikely to be a substantive driver of any campaign; we do not have features to target or exclude by game or app.
U.S. Traffic Only
At the moment we offer our audience of 140 million daily active users in the US traffic playing over a hundred thousand different games. While we don't offer demographic targeting or reporting, AppLovin advertisers who traditionally target a wide variety of genders and ages have had success generating millions of dollars of sales on AppLovin.
For web conversion campaigns, we have no current timeline for expansion beyond U.S. traffic. To be clear, we cannot offer traffic to Canada, UK, Australia, EU, etc.