Campaign Metrics

Default Campaign MetricsYour campaign data will be populated with the following metrics:
Impressions
Clicks
Spend
CTR% 
eCPM
Add To Cart
Initiate Checkout
D7 Checkouts
D7 Checkout Rev
D0 ROAS 
D7 ROAS
D7 CPP
If you are looking to do a deeper analysis on your data, you should refer to the section below.
﻿
Add a caption...
Advanced Campaign MetricsYou can utilize the  Analytics tab  within our dashboard to conduct a deeper dive into your campaign performance. This section mimics the functionality of a pivot table.
Key features include:
Filtering by data points: day, campaign, creative set, ad creative type, country, and platform
Adding/removing columns with our Advanced Metrics feature﻿
﻿
Pro Tip: Make sure to always have View data as: Cohort when doing a deep dive on performance!Pro Tip: Make sure to always have View data as: Cohort when doing a deep dive on performance!
﻿
We have advanced metrics that are not exposed in the typical campaign view. These metrics may be helpful for your analysis.
﻿
﻿
Add a caption...
Real Time vs. CohortThis toggle controls how revenue and purchases are displayed - Cohort matches conversions from when impressions were shown and will update as data matures, whereas Real Time shows conversions as they occur. We recommend viewing on Cohort to understand the return on investment over time
﻿