Ad Experience

AppLovin Ad Format ( Link )



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• All creative sets consist of a 9:16 portrait video, followed by an interactive end card, and conclude with a dynamic product ad (DPA).
• The CTA button that is automatically overlayed on the video and end card both direct to the Landing URL which opens in the user's default mobile browser
• The dynamic product catalog (DPA) dynamically renders user-specific recommendations and directs each click to the corresponding product detail page.
• There are currently two available placements, which are chosen algorithmically
• Interstitial: 5 second skip delayed video followed by a 3-10 second skip delayed interactive end card. Typically appears between levels of games.
• Rewarded: 30-60 second skip-delayed video followed by a 3-10 second skip delayed interactive end card. Typically chosen by the user to get an in-app reward.

Sample End-to-End Ad Experience