Ad Experience

AppLovin Ad Format ( Link )



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• All Creative Sets consist of a 9x16 portrait video followed by an HTML end card
• The CTA button that automatically overlayed on the video and end card CTA both direct to the Landing URL which opens in the user's default mobile browser
• There are currently two available placements, which are chosen algorithmically
• Interstitial: 5 second skip delayed video followed by a 3-10 second skip delayed HTML end card. Typically appears between levels of games.
• Rewarded: 30-60 second skip-delayed video followed by a 3-10 second skip delayed HTML end card. Typically chosen by the user to get an in-game boost.

Sample End-to-End Ad Experience