Video Optimization
Add Captions for Better Engagement:Captions make your videos easier to follow, especially for users watching without sound. They enhance accessibility and help communicate your message clearly across all viewing environments. When adding subtitles, be sure they are positioned away from the CTA button to avoid overlap and maintain visibility.
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Keep It Short and Test Lengths:Short-form content tends to perform well, particularly on mobile. Aim to keep videos concise and engaging. It’s a good idea to test various lengths, especially within the 30–60 second range, to see what drives the best results for your audience.
Experiment with Formats and Styles:Test different types of content such as user-generated videos (UGC), creative concepts, and storytelling approaches. Varying formats can help uncover what connects most with your audience and improves overall performance.