Payments and Billing

Payment (Pay-as-you-go billing model)

  • Before your campaigns can start running, you will need to add in a credit/debit card in our system.
  • Your card will be charged or your balance deducted, daily based on ad spend.
  • You will receive daily receipts to your email as well as a monthly total invoice.
Here’s how to get started:
    Log in to Ads Manager.
    Click your account name in the top-right corner.
    Select Payment & Billing from the dropdown.
    Add your credit or debit card information.
  • Note: please add 1-2 backup cards to ensure there is no unexpected disruption to campaign delivery from failed charges.

Billing System
  • There will be a daily 0:00 UTC charge for your next day's budget, less any amounts available in your Balance. This will be held as a temporary budget deposit.
  • If you increase budget throughout the day or turn on new campaigns, there will be additional credit card charges for those amounts
  • After the end of the UTC day, the system will check your actual spend for the day against the temporary budget deposit plus any additional budget increase charges. If there are unused funds, that will be added to your balance at around 03:00 UTC
  • Example: $10K daily budget across campaigns
  • $10K cc charge at 0:00 UTC
  • Budget increased by $1k to $11,000 at 05:00 UTC - $1k cc charge
  • Campaign spends $10,900
  • At 03:00 UTC, $100 is transferred to the balance for next day's use

Invoices and receipts
  • You will continue to receive a monthly invoice that details all of your spend as well as your credit or debit card payments
  • If you were transitioned to credit card mid-month, you will receive one invoice for the prior period based on net 30 terms, and an additional invoice for the credit card billing period
  • The invoice will be sent to the billing email that was input as part of the onboarding process
  • In addition, the account owner email will receive daily credit card receipts for each charge, and we are working on adding credit card charge receipts to the billing email as well


Initial Ad Credit

  • After the initial ad credit (for instance $10,000 for Beta participants) is consumed, the account will move to billing and the client will be invoiced for any additional spend
  • Please take note of the spend in your account; once it exceeds $10,000 any additional balance will be invoiced at the end of the month

AppLovin W-9 and Bank Account Information

  • Please ask your AppLovin rep to provide if you need it

Accounting contact at AppLovin

  •  ar@applovin.com