Land Event

Test your full landing URL including your desired UTMs. Our system automatically appends query parameters alart and aleid to outgoing URLs and we require these parameters to stay intact for our pixel to record an initial “Land” event.
Please follow through the steps on the  Landing Page Validation Tool  to test whether these parameters will persist in the live ad
  • Warning Query parameters: AppLovin automatically appends the land parameters to outgoing URLs in ads; please do not integrate these into the pixel directly
  • Warning Redirects: ensure these query params and UTM params are not dropped due to any redirect logic; if so, please ensure the alart and aleid parameters are white listed and not dropped by the redirect; however do not add them automatically
To be clear - you should not see this "Land" event with the Pixel Helper using the actual URL you upload here in the campaign. The land parameters are automatically added to that URL when the user clicks on the ad.