Change Daily Budget
Daily budgets can only be set at the Campaign level. Make changes to your daily budget choosing “Edit Campaign Targeting” and editing the “Daily Budgets” input. Please notify the Slack channel when budget changes are made
There are no percentage change limits on our platform and intra-day budget changes are safe. We recommend following a sequence of daily increases, such as $1k → $2.5 → $5k → $10k → $20k, based on ROAS and CPP performance. There is no need to add additional creatives to support budget increases
Refrain from significant budget increases if it’s after ~21 UTC (1pm PT) as the pacer will attempt to spend the full day’s budget with the remaining hours of the day (e.g. an increase from $10K to $30K daily budget with 2 UTC hours remaining will try to spend $10K per hour for those remaining 2 hours). Our campaign budgets reset at 0UTC, so it’s best to hold off until the next UTC day.
Refrain from significant budget increases if it’s after ~21 UTC (1pm PT) as the pacer will attempt to spend the full day’s budget with the remaining hours of the day (e.g. an increase from $10K to $30K daily budget with 2 UTC hours remaining will try to spend $10K per hour for those remaining 2 hours). Our campaign budgets reset at 0UTC, so it’s best to hold off until the next UTC day.