Daily Budget Changes
There are no percentage change limits on our platform and intra-day budget changes are safe. We recommend following a sequence of daily increases, such as $1k → $2.5 → $5k → $10k → $20k, based on ROAS and CPP performance. There is no need to add additional creatives to support budget increases
Refrain from significant budget increases if it’s after ~21 UTC as the pacer will attempt to spend the full day’s budget with the remaining hours of the day (e.g. an increase from $10K to $30K daily budget with 2 UTC hours remaining will try to spend $10K per hour for those remaining 2 hours). Our campaign budgets reset at 0UTC, so it’s best to hold off until the next UTC day.
Refrain from significant budget increases if it’s after ~21 UTC as the pacer will attempt to spend the full day’s budget with the remaining hours of the day (e.g. an increase from $10K to $30K daily budget with 2 UTC hours remaining will try to spend $10K per hour for those remaining 2 hours). Our campaign budgets reset at 0UTC, so it’s best to hold off until the next UTC day.
*Reminder: With the Daylight Saving Time begins Sunday, March 9, 2025, 0 UTC will be at 5 PM PST and 8 PM EST in North America.