State Targeting
We support state level (but not DMA level) exclusions. State level exclusions should be used sparingly for regulatory reasons or temporarily for incrementality test purposes given it reduces the volume available to the model and can impact learning and exploration
We support state level (but not DMA level) exclusions. State level exclusions should be used sparingly for regulatory reasons or temporarily for incrementality test purposes given it reduces the volume available to the model and can impact learning and exploration
