Bombas achieves 25% lower CPA with AppLovin



Bombas is a comfort focused sock and apparel brand with a mission to help those experiencing housing insecurity. One purchased = one donated.



The Goal

Always seeking opportunities to diversify their acquisition strategy, Bombas recognized the potential of mobile apps, given their previous experience with Meta Audience Network.

Having the ability to quickly launch a scalable channel with minimal setup, creative resources, or optimization would prove to be a significant advantage, especially during their busiest time of the year.



The Solution

Bombas partnered with AppLovin to run in-app campaigns. Using top-performing social media creative, Bombas launched full-screen video ads as interstitials (unskippable for 5 seconds) and rewarded ads (voluntarily viewed for 30–60 seconds). 

Each video ended with a branded end card — an additional opportunity to engage and convert customers. Bombas tested multiple end card formats, including static designs showcasing a single product and scrollable landing pages featuring reviews and image carousels. The static end cards, which were straightforward to produce, used existing product imagery and a simple animated “Shop Now” CTA and delivered strong results, proving that simplicity doesn’t sacrifice performance.

The initial campaign scaled quickly, achieving significant scale within just four days. To help sustain this growth, Bombas launched additional AppLovin campaigns to promote other products, constantly testing new creative to see what performed best.





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The Results

AppLovin accurately targeted app users most likely to purchase Bombas products and became a key component of Bombas’ customer acquisition strategy in just four days.

Bombas achieved 25% lower cost per acquisition (CPA) with AppLovin compared to their other channels. This efficiency, combined with strong scale, made AppLovin Bombas’ fastest-growing channel.



The results we’ve achieved with AppLovin have been outstanding. Reaching our efficiency targets for both new and repeat customers at scale during the most competitive time of the year was truly impressive. The AppLovin team has been exceptional to work with, and we’re excited to build on this success next year with increased investment.

- Michael Mctighe, Director of Acquisition