Flows that cause the user to input name, contact information, etc to sign up for a membership or a promotion.
- Paid membership signup
- Steps of completing any quiz should only be
page_view events - Purchase should be triggered upon purchase confirmation
- When there’s a sign up process or filling out a form,
add_to_cart and begin_checkout events are still required. The add_to_cart event should ideally fire before begin_checkout but it is also acceptable for them to fire at the same time if that is the only option, preferably as downfunnel (close to the purchase event) as possible - Membership sign up / free trial (no Purchase)
- No
view_item needed page_view on each page throughout the quizgenerate_lead when the user clicks the CTA that redirects to the 3rd party site, when the advertiser gets paid- Can pass along a value with
generate_lead - For items
item_name and item_id : give the quote a name and idquantity: 1price: amount that the advertiser is getting paid for the lead- When the value and items are not known until the final portion of the quiz, they can be set as placeholders until the last step in the process - e.g. “
item_name”: “Insurance quote”