The pacing mode of your CPP and ROAS campaigns allow you to choose how you'd like the model to bid and spend your budget.
- All campaigns start on this bidding strategy at launch, where it will spend the full budget at the most efficient performance outcome.
- Since the system is optimizing to the best outcome possible, the set CPP or ROAS goal in the Campaign Settings will be disregarded by the model after launch.
- This mode will spend the budget on users it will convert and generate an outcome better than the goal set in the Campaign Settings.
- Attempts to maximize spend within the boundaries of predicted results, but may not spend entire budget depending on external conditions such as market and site conversion rate
- May lead to greater spend volatility while generally providing guardrails around achieved target.
- Currently requires an AppLovin rep to enable; spend and campaign maturity requirements must be met for best performance.