3rd Party Catalog Feed Management Platform

These catalog feed platforms are integrated with AppLovin. If you're working with any of them, please refer to the guidance below (listed in alphabetical order):
  •  DataFeedWatch⁠ 
  •  Feedonomics⁠ 
  •  Genus AI⁠ 
  •  GoDataFeed⁠ 
  •  Marpipe⁠ 
If you're using a different feed provider not listed above, please reach out to your AppLovin Rep. Introduce your feed company’s representative to your AppLovin contact, so we can work together to ensure the setup process is supported effectively. For any questions or support, your AppLovin Rep is always here to assist!
Warning Important: To avoid processing issues—no matter which partner you’re using—make sure every field is free of commas (,), newlines (\n), and carriage returns (\r).
The salePrice field is optional and should be left empty unless the item is on sale at a price lower than the regular price. If you do include salePrice, then both salePriceStartDate and salePriceEndDate become mandatory.

Detailed Instructions:

Counterclockwise Arrows Button Feedonomics

Feedonomics is a fully managed service product that allows merchants to send product data to many channels, synchronize it across more systems, and optimize it for more sales with their feed management software.
For current  Feedonomics  customers, please reach out directly to your dedicated customer support team to help you create the catalog feed tailored for AppLovin DPAs.
If you are interested in a demo of Feedonomics to see the full capabilities of the platform and how feeds can be configured for AppLovin DPAs, book a demo  here .
Many brands like ThredUp and FashionNova have successfully configured their feeds for AppLovin DPAs with Feedonomics. Your Feedonomics feed manager will help create the feed for AppLovin’s requirements.


Counterclockwise Arrows Button Genus AI

Option 1: Let Genus AI Help

Reach out to  Genus AI ’s support team at  success@genus.ai . They’ll assist you in creating a customized feed tailored specifically for AppLovin.

Option 2: Self-Serve Feed Setup Instructions

To create your own AppLovin-compatible feed:
    Go to the Feeds Page in your Genus AI dashboard.
    Click “Build New Creative Feed.”
    Under Feed Channel, select “AppLovin” as the output channel.
    Add your AI-powered smart templates and generate the feed.
    Click “Use in AppLovin” and select “Set up with Feed URL.”
    Update the Feed URL on AppLovin Ads Manager, more guidance  here .
Once connected, your feed will automatically sync updates—such as catalog changes, product availability, pricing, and creative designs—directly with AppLovin.
Follow the below gif or this  Loom video guide  for step-by-step instructions on the self-serve setup.


Counterclockwise Arrows Button Marpipe:

  • Setting up a catalog feed on Marpipe is easy and straightforward. On  Marpipe :
    Navigate to the output feed page
    Click "New Output Feed"
    Choose single treatment feed
    Then click advanced options and change the format to AppLovin
    Click create and then proceed to  add designs  to your feed and publish
More  details  can be found here on setting up the catalog feed for AppLovin.
You then Update the Feed URL on AppLovin Ads Manager, more guidance  here .
Follow the gif below for step-by-step instructions on the self-serve setup.


Counterclockwise Arrows Button Godatafeed

If you're using  GoDataFeed  to manage your product catalog, setting up a feed for AppLovin is easy. Just follow the steps below, details  here .
    Navigate to the top menu bar and click "Feeds" to bring up the Feed's menu. To add a new feed you will click the blue "+ ADD FEED" button
    Click "BROWSE CHANNELS"
    Click the search field to begin typing "AppLovin" and click the search icon. Once the results update you can the click "Select" button to add the feed template to your account.
    You will then be prompted for any changes to your account.
    Once finish on the account setting, you will begin the mapping process or compiling for the feed.
    Once you add the feed template, the feed may automatically trigger and begin updating. To begin setting it up, click "Mapping" to navigate to the mapping section of the feed.
Then you can follow the rest steps  here  to finish mapping your feed.
The gif below also shows a step-by-step instructions on the self-serve setup, or details  here 

Warning Important: Remove Invalid Characters from Catalog Feed
To ensure your catalog feed processes correctly, please verify that no field contains commas (,), newlines (\n), or carriage returns (\r).

Need further support from GoDataFeed team? Go to  this form  and select AppLovin as your destination in Step 1


Counterclockwise Arrows Button Datafeedwatch

To add the AppLovin channel in your  DataFeedWatch  store, follow these steps:
    Review the “Adding a Channel” articleStart by reading the  official guide 
    Connect your storeFollow the instructions in the article above to link your e-commerce store to DataFeedWatch.
    Select the AppLovin templateOnce your store is live, open the Channels menu and choose the AppLovin channel template.
    Explore additional resourcesFor every major action—importing feeds, mapping attributes, scheduling updates, and more—see the  full Help Center .
Warning Important: To avoid processing issues—no matter which partner you’re using—make sure every field is free of commas (,), newlines (\n), and carriage returns (\r).
Before you publish your feed, make sure all fields are free of unwanted characters (commas, newlines, carriage returns). DataFeedWatch provides built-in tools to clean or replace these characters:
  • Navigate to Edit Values & Types within your feed rules.
  • Use the Remove Single Value or Replace Values options to strip out commas (,), line breaks (\n), and carriage returns (\r).
  • A detailed walkthrough is available  here .
Please reach out to customer support of the platform to set up AppLovin as a custom channel for your feed if you need additional help.