DPA Integration Methods

 Integration Guide  

Enable DPA ads by one of four easy methods:

    Integrating through your data feed provider (Feedonomics, Datafeedwatch, Godatafeed)
    Custom .csv file
    Inferred catalog from the AppLovin Axon Pixel (default if other options are not chosen)
Please note that your custom UTMs entered into your landing URLs will be ported over to the PDP link for DPA items

1. Data Feed Provider

DATA FEED PROVIDER - If you are integrating through a data feed provider, you can follow the instructions at  3rd Party Catalog Feed Management Platform⁠ 
Currently this method will afford a greater degree of control on what items you would like us to display in your DPA, taking into account factors such as availability of the product


2. Custom CSV File

STREAM - You can provide an endpoint for our system to download your catalog in a .csv format on a daily basis. The benefit of this integration type is finer control of which products you would like to show or exclude from DPA ads
  • If you are doing a STREAM i ntegration , please refer to the following documentation:
  •  Stream Catalog Template 
  •  Catalog Feed API Documentation 
  • Ensure AxonBot is whitelisted :  ⁠⁠About AxonBot⁠ 



3. Infer - Automatically Generated from Pixel Data (Default)

INFER - Our pixel will automatically detect the catalog and pull all the relevant information into our system
  • To enable Inferred Catalog, ensure AppLovin Axon Pixel is integrated and sending all the required events and parameters ( Axon Pixel Events and Objects )


DPA Enablement

Once pixel integration is successfully completed, go to the AXON dashboard to enable Dynamic Product Ads (DPA). Follow the detailed instructions provided in the integration guide here:This  guide⁠  will walk you through:
  • Selecting or creating your product catalog
  • Activating the DPA toggle in your campaign settings


Additional : item_id and item_variant_id Mapping Requirements

item_id :  representing the parent item independent of its variants. Multiple item_variant_ids may share the same  item_id.
item_variant_id : for example a size or color variation of the parent item. Every variant in your catalog must have an item_variant_id that is not shared by any other variant or item.
  • Every variant in your catalog must have an item_variant_id that is not shared by any other variant or item.
  • Incorrect mappings may prevent the use of dynamic product ads (DPA) and impact overall campaign effectiveness.
  • If the view_item event does not fire each time different item_variant_id's are selected, just pass the most popular item_variant_id with view_item events.