Dynamic Product Ads - DPAs

Overview

• The third screen of the AppLovin ad now features the Dynamic Product Ad (DPA) that automatically predicts and displays the most relevant products in your catalog to optimize performance and drive conversions
• The DPA appears after the video and HTML end card



Add a caption...

Details

• The image_url and product name displayed for each product are sourced based on the DPA integration methods used ( See implementation details  here⁠ )
• When user clicks on a product CTA, they are taken to the product page for that item, rather than the landing URL in the creative set
• While the placement is generated automatically, your AppLovin rep can make exclusion requests