Dynamic Product Ads (DPAs)
Overview
- Drive even more revenue with an optional third screen of your ad that dynamically pulls in your top-selling products. DPAs can typically add an incremental 30% in checkouts.
- Limited access: This product is under R&D and is subject to change. If required pixel conditions are met, your AppLovin rep will enroll you on your behalf.
- An MREC (300x250) image will be added to each creative set to trigger the DPA. Please do not remove these images, as this will prevent the DPA from serving. Different images can safely be swapped out.
Details
- DPAs display the top purchased products based on data we receive from our pixel, weighted most heavily towards products purchased in the last 6 hours
- The image_url and price (USD) displayed for each product come straight from pixel events
- When user clicks on a product CTA, they are taken to the product page for that item, rather than the landing URL in the creative set
- While the placement is generated automatically, your AppLovin rep may be able to make very limited exclusion requests
- Some advertisers may be able to use the catalog feed API for finer control of how DPA ads appear; this is still under development and by invitation only
Appearance and Placement
- Placement: After the video and HTML end card
- Requirements: 300x250 graphic
Static Example
Animated Example
