As explained in the Demand Partner Policies , Demand Partners may be permitted to deliver ads containing restricted content, such as CBD/hemp products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies , and any other applicable AppLovin policies or agreements, and obtain express approval from the AppLovin Team. Demand Partners seeking to deliver ads for CBD/hemp products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:
- Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products.
- Advertised products must qualify as under applicable laws, which generally means a total THC content of less than 0.3%.
- Ads must include an appropriate age and information disclaimer, such as: “Federally legal hemp product; Must be 21+ to purchase; only available to purchase in certain states.”
- Ads must include any other labels or disclaimers required under applicable laws (e.g., state- or local-specific warning language).
- Advertisers must ensure that the landing page(s) for the product(s) include an adequate age gate and appropriate disclaimers consistent with applicable laws.
- Advertisers must ensure that their ads only target those U.S. states where the product can be lawfully advertised, distributed, and shipped consistent with applicable laws.
- Advertisers may not target individuals under the age of 21.
- Ads may not depict marijuana leaves, stems, buds, or similar imagery or use terms typically associated with THC, cannabis, and marijuana. As such, ads should avoid using terms like “420,” “kush,” “reefer,” “green,” “Mary Jane,” “herb,” “pot,” “chronic,” “hash,” “shrooms,” or any other slang terms typically associated with illegal drugs.
- Ads must clearly reflect that they concern hemp products, not THC or similar products regulated by the Controlled Substances Act or other applicable laws. As such, ads should avoid using terms like “THC” or “cannabis” by themselves and without the necessary context, because that would not make clear that the products qualify as hemp-based products, not illegal drugs. Acceptable variants include: hemp-derived THC, hemp-based THC, hemp THC, hemp cannabis, federally legal cannabis, federally legal weed, or federally legal THC.
- Ads may not depict products that resemble child-like snacks or candies or use imagery or situations that would naturally appeal to children or attempt to promote or encourage underage consumption.
- Ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
- Ads may not claim that the products “diagnose, treat, cure, mitigate or prevent any disease and/or affect any structure or function of the human body.”
- Advertisers must ensure that their ads and/or the landing page(s) for the product(s) include an appropriate FDA-related disclaimer, such as: “Note: These statements have not been evaluated by the Food and Drug Administration. This product is not intended to diagnose, treat, cure, or prevent any disease.”
- Ads may not promote products that have been subject to any government or regulatory action or warning.
- Consistent with applicable laws, advertisers must ensure that statements or claims in ads have appropriate support.
- The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.