Restricted Content

Demand Partners may be permitted, in AppLovin’s sole discretion, to use the Services to deliver ads containing any of the following restricted content categories, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), these Policies, and any other applicable AppLovin policies or agreements:
  • Alcohol or alcohol-related content⁠.   More details here.  
  • Gambling apps or websites, including online or offline lotteries, casinos, sports betting, and social casino games, or real-money apps or websites.    More details here.  
  • Tobacco and nicotine products.    More details here.  
  • CBD/Hemp Products⁠ .    More details here.  
  • Financial Services⁠ , investing, retirement planning, banking, or similar.    More details here.  
  • Health, wellness, and pharmaceutical products ⁠ and services, including prescription drugs.    More details here.  
  • Cause-based advertising.
If your ad contains or may contain any of these restricted content categories, you must notify the AppLovin account team and obtain approval before attempting to serve the ad through the Services.