As explained in the Demand Partner Policies , Demand Partners may be permitted to deliver ads containing restricted content, such as financial services products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar requirements), the Demand Partner Policies , and any other applicable AppLovin policies or agreements, and obtain express approval from the AppLovin Team. Demand Partners seeking to deliver ads for financial services products (e.g., investing, retirement planning, etc.) or similar content through the Services must also ensure their products and ads meet the following minimum criteria:
- Advertisers must ensure that they have all necessary authorizations, licenses, accreditations, and certifications required under applicable laws (and produce them on request) to market and promote their products.
- Advertisers must ensure that their ads comply with any applicable disclosure requirements required under applicable laws, including risk disclaimers and the disclosure of other information necessary for users to make an informed decision.
- Advertisers must ensure that the landing page(s) for the product(s) include any applicable disclosures and disclaimers required under applicable laws. To the extent applicable, this obligation includes disclosing the applicable interest rates, annual percentage rates, transaction fees, disclaimers, repayment periods, representative examples, and other disclosures required under applicable laws.
- Ads may not promote get-rich-quick offers, pyramid schemes, too-good-to-be-true financial offers, products that could be considered predatory, bail bonds, complex speculative financial investments, credit repair services, debt relief programs, payday loans, pawnbroker loans, precious metals trading, peer-to-peer products, NFTs or virtual currencies, single securities, or similar products.
- Ads may not promote products that have been subject to any government or regulatory action or warning.
- Ads may not misstate, exaggerate, or minimize the benefits or risks of the products. In particular, ads and landing pages must not make unrealistic promises of profits and gains.
- Advertisers may not target individuals under the age of 18.
- Ads cannot request the input of any personally identifiable information or financial information such as bank account information, credit/debit card information or routing numbers.
- The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.