As explained in the Demand Partner Policies , Demand Partners may be permitted to deliver ads containing restricted content, such as health, wellness, and pharmaceuticals products, if the ads and associated products and services strictly adhere to any country- or region-specific laws, rules, or regulations (including any age-related restrictions, licensing/certification requirements, labeling and disclaimer requirements, advertising guidelines, self-regulatory requirements or recommendations, and any similar guidance or requirements), the Demand Partner Policies , and any other applicable AppLovin policies or agreements, and obtain express approval from the AppLovin Team. Demand Partners seeking to deliver ads for health, wellness, and pharmaceuticals products or similar content through the Services must also ensure their products and ads meet the following minimum criteria:
- Advertisers must ensure that they have all necessary authorizations and licenses required under applicable laws (and produce them on request) to market, promote, and ship their products.
- Ads for FDA-approved products (certain food and drug products) must include any approved labels and warnings.
- Ads for FDA-approved products (certain food and drug products) may only promote the product for approved uses and purposes, not off-label or unapproved uses.
- Ads for products not subject to FDA approval, such vitamins, minerals, herbs, other dietary supplements, cosmetics, perfumes, shampoos, body cleansers, shaving creams, etc., may not make medical claims or claims that could be interpreted as medical (e.g., “this herbal supplement treats a medical condition”).
- Ads for products not subject to FDA approval may not state or imply that they are as effective as FDA-approved products or that they are “safe” or effective for use in preventing, curing, or treating a particular disease or ailment.
- Ads and/or the landing pages for products not subject to FDA approval must include an appropriate FDA-related disclaimer, such as: “These statements have not been evaluated by the Food and Drug Administration. These products are not intended to diagnose, treat, cure, or prevent any disease.”
- Ads must include any other labels or disclaimers required under applicable laws (e.g., state- or local-specific warning language).
- Advertisers must ensure that the landing pages for the products include any applicable labels, warnings, or markings required under applicable laws.
- Ads may not promote products that have been subject to any government or regulatory action or warning.
- Consistent with applicable laws, ads may not glamorize, glorify, or otherwise exaggerate the benefits of the products.
- Advertisers may not target individuals under the age of 18.
- Ads cannot request the input of any personally identifiable information or health information.
- The landing page(s) for ads served through the Services may not direct end users to content that does not comply with these guidelines and the Demand Partner Policies or that contains or may contain prohibited content.