Triple Whale
On Triple Whale, we recommend using the Triple Attribution model for an apples-to-apples comparison to AppLovin’s dashboard
Other reporting models:
The Total Impact Attribution model, which incorporates post-purchase survey (PPS) responses may create discrepancies since it assigns weights based on survey answers.
To minimize gaps, make sure your survey includes options like 'Mobile games app' and captures freeform responses such as 'games,' 'apps,' or 'Candy Crush.' Please also make sure you have mapped these answers to AppLovin. This will help reflect AppLovin’s impact more accurately.
Integration
You can find instructions for connecting with Triple Whale here . On Triple Whale, Settings > Integrations . Locate AppLovin and click Connect. You will be prompted to enter your API key. To retrieve this, head to your AppLovin dashboard and select Account > Keys .
To locate your Report Key:
.2Go to the Account tab, then select Keys.
.3Copy and paste your Report Key into Triple Whale to complete the connection.
For additional guidance on locating your Keys and Account ID, please refer to the instructions provided here .
A successful connection looks like this:
If the Accounts status says Backfill, it means Triple Whale is in the middle of fetching the last 30 days’ data. After that it will become Active. The process shouldn’t take more than a few minutes.
Landing URLs
When setting up your Creative Sets, please use the Landing URL Validation Tool to append the Triple Whale specific UTMs to all your landing URLs to ensure proper tracking:
When setting up your Creative Sets, please use the Landing URL Validation Tool to append the Triple Whale specific UTMs to all your landing URLs to ensure proper tracking:&tw_source=applovin&tw_campaign={CAMPAIGN_ID}&tw_adsetid={CREATIVE_SET_ID}&tw_adid={AD_ID}
Note: Ensure that the entire URL chain contains only one question mark (?).
PostPurchase Survey / Total Attribution Model
Make sure to map the response of "Game App" to AppLovin so that those sales are mapped to AppLovin for the Total Attribution Model
