Integration Setup: If you are using any partners listed below, please review the specific integration instructions to ensure that spend ingestion and campaign UTM tracking are set up correctly.
Possible Reasons for Discrepancies: Discrepancies may result from integration issues leading to tracking limitations or data loss, as well as differences in attribution models between platforms.
Unlisted Partners: If your measurement partner/platform is not listed below, please reach out to your AppLovin representative and your measurement partner so we can explore partnership and integration options.