Northbeam

Northbeam is a multi-touch attribution platform, designed to allocate credit for conversions across multiple touchpoints. This means that AppLovin will only receive partial credit for conversions when other channels are involved. As such, its reporting will not provide a 1:1 match to our platform's reporting.
At the moment, Northbeam has a Click + View-through Enhanced Attribution model in beta, built in collaboration with AppLovin. This model provides deeper insights into the lift AppLovin brings to your site. If you don’t see this model enabled for your account, please reach out to your Northbeam representative for assistance.

Integration

You can find instructions for connecting with Northbeam  here . On Northbeam, navigate to Settings > Connections and scroll down to enter your Report Key and Account ID.
To locate your Report Key:
    Log in to  dash.applovin.com  from the Master Account.
    Go to the Account tab, then select Keys.
    Copy and paste your Report Key into Northbeam to complete the connection.
For  additional guidance  on locating your Keys and Account ID, please refer to the instructions provided  here .

Landing URLs

Information When setting up your Creative Sets, please use the  Landing URL Validation Tool  to append the Northbeam specific UTMs to all your landing URLs to ensure proper tracking:
&nb_platform=applovin&nbt=nb:applovin::{CAMPAIGN_ID}:{CREATIVE_SET_ID}:{AD_ID}
Note: Ensure that the entire URL chain contains only one question mark (?).
A successful connection looks like this: