Northbeam
Northbeam is a multi-touch attribution platform, designed to allocate credit for conversions across multiple touchpoints. This means that AppLovin will only receive partial credit for conversions when other channels are involved. As such, its reporting will not provide a 1:1 match to our platform's reporting.
At the moment, Northbeam has a Click + View-through Enhanced Attribution model in beta, built in collaboration with AppLovin. This model provides deeper insights into the lift AppLovin brings to your site. If you don’t see this model enabled for your account, please reach out to your Northbeam representative for assistance.
Spend Data Integration
You can find instructions for connecting with Northbeam here . On Northbeam, navigate to Settings > Connections and scroll down to enter your Report Key and Account ID.
To locate your Report Key:
Go to the Account tab, then select Keys.
Copy and paste your Report Key into Northbeam to complete the connection.
For additional guidance on locating your Keys and Account ID, please refer to the instructions provided here .
Landing URLs
When setting up your Creative Sets, please use the Landing URL Validation Tool to append the Northbeam specific UTMs to all your landing URLs to ensure proper tracking:
When setting up your Creative Sets, please use the Landing URL Validation Tool to append the Northbeam specific UTMs to all your landing URLs to ensure proper tracking:&nb_platform=applovin&nbt=nb:applovin::{CAMPAIGN_ID}:{CREATIVE_SET_ID}:{AD_ID}
Note: Ensure that the entire URL chain contains only one question mark (?).
A successful connection looks like this:
Northbeam APEX
Northbeam APEX supplements your AppLovin campaigns with an enhanced data stream, helping to fine-tune them for even better performance.
Once your AppLovin integration on Northbeam is complete, we highly recommend enabling Apex to unlock even stronger performance on AppLovin.
To enable Apex, sign in with admin access and navigate to Settings → Account Settings → Apex.
If you don’t see the Apex option in your Northbeam account, please contact your Northbeam representative for assistance.