Northbeam is a multi-touch attribution platform, designed to allocate credit for conversions across multiple touchpoints. This means that AppLovin will only receive partial credit for conversions when other channels are involved. As such, its reporting will not provide a 1:1 match to our platform's reporting.
At the moment, Northbeam has a in beta, built in collaboration with AppLovin. This model provides deeper insights into the lift AppLovin brings to your site. If you don’t see this model enabled for your account, please reach out to your Northbeam representative for assistance.
You can find instructions for connecting with Northbeam here . On Northbeam, navigate to and scroll down to enter your Report Key and Account ID. To locate your Report Key:
Go to the tab, then select .
Copy and paste your Report Key into Northbeam to complete the connection.
When setting up your Creative Sets, please use the Landing URL Validation Tool to append the Northbeam specific UTMs to all your landing URLs to ensure proper tracking: &nb_platform=applovin&nbt=nb:applovin::{CAMPAIGN_ID}:{CREATIVE_SET_ID}:{AD_ID}
Ensure that the entire URL chain contains only one question mark (?).