CPE Campaigns


Cost Per Event (CPE) Campaigns
These campaigns are currently available as limited access and by request. There are a limited number of testing spots we can offer.
  • Defined as your ad spend divided by the number of target events
  • Currently only generate_lead is available
  • Check the pixel integration instructions for CPE  quiz flow  or  Sensitive Health Data  campaigns for more information
When setting these campaigns live, please start your campaign at a low goal $1-3 range for the first three days. You can then increment the bid up to your actual CPE goal.

Reporting for these CPE campaigns is slightly different given the need to track Events in the dash versus purchases. Please use the below link which will bring you to the appropriate screen in the Analytics tab of the dashboard to track your conversions.