Goal Changes

CPP Bid

The Bid should be set to your true Day0 CPP Goal
  • Change the CPP bid at the Campaign level within "Edit Campaign Targeting"
  • The CPP Bid will only actively impact your campaign when it is on  CPP Maximize Results with Cap 
  • Warning Refrain from adjusting the CPP bid. It is a sensitive lever, and doing so frequently could negatively impact your scale and performance.

 

ROAS Goal

The goal should be set to your true Day0 ROAS Goal, in percentage units
  • Change the ROAS goal at the Campaign level within "Edit Campaign Targeting"
  • The ROAS Goal will only actively impact your campaign when it is on  ROAS Maximize Results with Cap. 
  • Warning Refrain from adjusting the ROAS Goal. It is a sensitive lever, and doing so frequently could negatively impact your scale and performance.
  • Warning The ROAS goal should be input in percentage units, rather than "decimal units". For example, if your goal is 200% ROAS, input "200", not "2".



CPE Bid:

The Bid should be set to your true Day0 CPE (Cost per Target Event) Goal
  • Change the CPE goal at the Campaign level within "Edit Campaign Targeting"
  • When you launch a CPE campaign, you should set your bid at your actual goal. Just keep in mind the campaign may overspend on the first day, so please make sure to set a low budget (e.g - $500) until the model has calibrated.
  • Warning Refrain from adjusting the CPE goal frequently while utilizing  CPE Maximize Results with Cap . It is a sensitive lever, and doing so frequently could negatively impact your scale and performance.