Converge
Converge’s Participation Attribution model is the only model that aligns closely with how our in-platform attribution works. Any other model in Converge—such as First Touch or Last Touch—uses different mechanisms to assign conversions and therefore may not match the AppLovin dashboard. If you need a direct apples-to-apples comparison, we strongly recommend using Converge’s Participation Attribution model.
The integration is currently in Beta being built. You can find instructions for connecting with Converge here .
To locate your Report Key:
Go to the Account tab, then select Keys.
Copy and paste your Report Key into Triple Whale to complete the connection.
For additional guidance on locating your Keys and Account ID, please refer to the instructions provided here .
Landing URLs
When setting up your Creative Sets, please use the Landing URL Validation Tool to append the Converge specific UTMs as "custom parameters" to all your landing URLs to ensure proper tracking:
When setting up your Creative Sets, please use the Landing URL Validation Tool to append the Converge specific UTMs as "custom parameters" to all your landing URLs to ensure proper tracking:&cvg_source=applovin&cvg_adid={AD_ID}&cvg_cid={CAMPAIGN_ID}
Note: Ensure that the entire URL chain contains only one question mark (?).