Harassment, intimidation, bullying, excessive profanity, threats, or content that can be characterized as hate speech that advocates violence or discrimination against any group, organization, or individual. This includes groups, organizations, or individuals identified by their race or ethnic origin, religion, disability/medical condition, age, national origin, veteran status, sexual orientation, gender, gender identity, political association, or any other characteristic associated with systemic discrimination or marginalization.
Ads cannot include:
- Harassment, Defamation, and Exploitation: Content that targets, defames, or shames individuals based on personal traits like race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition, as well as content that seeks to exploit others through actions such as slavery, extortion, blackmail, or trafficking
- Discrimination: Content that discriminates or encourages discrimination against people based on personal traits like race, ethnicity, color, national origin, religion, age, sex, sexual orientation, gender identity, family status, disability, medical or genetic condition.
- Offensive, Obscene, and Explicit Language: Content containing explicit profanity (e.g., the “F-word”), slurs relating to race, sexuality, or other protected characteristics, or obscured or symbolic profanity conveyed through misspellings, symbols, or emojis, and profane gestures (e.g., “F__K” or the middle finger emoji).
- Physical or Mental Harm: Content that threatens or advocates for physical or mental harm on oneself or others. Examples include content advocating suicide, anorexia, or other self-harm, threatening someone with real-life harm or calling for the attack of another person, or promoting, glorifying, or condoning violence against others.
Ads can include:
- Mild and Infrequent Coarse Language: Use of mild or infrequent coarse language, such as “damn,” “hell,” “shoot,” etc.
- Non-Offensive Themes and Mild Teasing: Content featuring themes that would not likely cause offense, include mild forms of teasing (e.g., “your outfit is so last year,” etc.).