:
Content that attempts to scam users, entices engagement under false or unclear pretenses, attempts to unlawfully or fraudulently obtain personal information, tricks users into sharing personal information, or otherwise uses unacceptable or dishonest practices.
:
Ads cannot include:
- Scams or Other Unacceptable Business Practices: Content that attempts to scam users, including by concealing, misstating, or failing to disclose information about the business, product, or service. Examples include ads for products or services that do not exist, ads that do not accurately describe what the user will see on the landing page(s), and ads that attempt to imply third-party endorsements that the products or services do not have.
- Phishing or Fraudulent Tactics: Content that uses “phishing” or similar techniques to deceive users into providing personal information or making a payment. Examples include ads that attempt to trick users into engaging by impersonating a trusted institution, like a bank.
- Dishonest Pricing Practices: Ads that fail to disclose the full payment model or cost, promote products or services as free when they require payment, charge users without their knowledge or consent, or create unnecessary hurdles for cancellation or returns.
- Inconsistent Information: Ads and landing pages that do not match, include inconsistent information on the product, price, promotion, or similar details, or do not include key information like product descriptions, disclaimers, or terms and conditions. Examples include ads that depict one product but send users to landing pages for a different product or a similar product but with different details.
- Clickbait Ads: Content that uses clickbait tactics or sensationalist text or imagery to drive engagement, without giving users enough information to understand the context of the ad unless they engage. Examples include ads that use clickbait messaging, like “Unbelievable Deals: Get this Product for Free!” or similar phrases, to encourage users to engage without actually identifying or describing the product or what they might see by engaging with the ads.
- Manipulated Media: Content that features images, video, or audio that has been edited, spliced, or combined in a way that could mislead or deceive users.
- Unavailable Products, Services, or Offers: Content that features products, services, or promotional offers that are unavailable or cannot easily be found on the landing page(s). Examples include ads that promote products at inaccurate prices or that offer deals that have expired.