Illegal Drugs, Drug Paraphernalia, or Substance Abuse

Please ensure that you have reviewed the  Demand Partner Policies , including the  Additional Guidelines Specific to Illegal Drugs, Drug Paraphernalia, or Substance Abuse  (posted below). Please note that these Additional Guidelines will change over time. You must continue to review the  Demand Partner Policies  and these Additional Guidelines.

Prohibited Content Category:
Illegal drugs, drug paraphernalia, or substance abuse.

Additional Guidelines:
Ads cannot include:
  • Prohibited Drugs and Paraphernalia: Content that depicts, promotes, or instructs on the use, creation, or acquisition of illegal or misused drugs, including any items designed to aid, facilitate, or conceal illegal drug use, or the use or distribution of prescription drugs without a prescription. Examples include marijuana, pipes, bongs, etc.
  • Substance Abuse: Content that glamorizes, glorifies, or encourages substance abuse or addiction.  Examples include ads that tout the purported benefits of “getting high” or imply that illegal drugs make a person more social, “fun,” or happier.
  • Imagery or Slang Associated with Prohibited Drugs, Paraphernalia, or Substance Abuse: Content that depicts illegal or misused drugs or uses terms typically associated with them, including terms like “420,” “magic mushrooms,” “kush,” “weed,” “reefer,” “green,” “green,” “Mary Jane,” “herb,” “pot,” “chronic,” “hash,” “shrooms,” or any other slang terms typically associated with illegal or misused drugs.