Advertorials

Advertorials are newspaper or magazine advertisements that provide information about a product in the style of an editorial or journalistic article. Advertorials can be confusing, misleading, or even deceptive to users, who may associate them with typical editorial content, not commercial advertisements. These types of advertisements are allowed on AppLovin, subject to the following guidelines:
  • The article must not make any misleading, exaggerated, or false statements, and it must otherwise comply with the content restrictions in AppLovin's  Demand Partner Policies . This means no fake reviews, exaggerations of the product, unsubstantiated claims, outright lies, or other unacceptable or dishonest business practices.
  • The article should be limited in length.
Users viewing this content should receive an honest and clear depiction of what they are seeing and understand that it is an advertisement.
Here are a few examples to consider:

Examples of what’s allowed:

An article discussing the benefits of a product in truthful and legitimate ways:


Examples of what’s not allowed:

Misleading or untruthful statements, as well as grotesque imagery, and any other aspects that would violate the content restrictions in AppLovin's  Demand Partner Policies .
  • Please see our policies on  Misleading or Deceptive Claims  and  Scams and False or Unclear Pretenses .
  • We consider user reviews that appear to be AI generated or not from real users to be misleading

Reviews that appear to be AI generated or otherwise not genuine