Onboarding Checklist


Sign up for an AppLovin  web account  and complete the  application form 
To add additional accounts for your team  click here 
Complete the Billing and Company Information Form
Install Pixel
Install the pixel using the  Documentation Links;  your Axon Key is  here 
Download the  Pixel Helper  and walk through the  Checklist 
Review  Campaign Creation Video 
  • Campaigns will be automatically paused until your Applovin rep reviews
 Create Campaigns -   one ROAS and one CPP campaign, each set to $500 daily budget
 Add 5-6 Creative Sets  to each campaign including a 9x16 portrait video, HTML end card, and URL. Check our  end card library  for ideas and make sure each landing URL is  validated  first
Share the following assets & copies with your Applovin reps to customize user's ad experience
Logo (png/jpg, 300x300 minimum, must be square)
Brand description (75 character maximum)
CTA Button Text (e.g., Shop Now, Learn More (12 character maximum)
Review  Ad Experience  and  Launch Guidance 
 Connect  to third party measurement partners